The results are now up from Record of the Day’s recent poll to find out prices paid for Radiohead In Rainbows album. Over 5,000 respondents were polled and £3.88 was the average price paid. Not a bad average I’d imagine considering 1.2 million downloaded the album. That’s £4.65m gross. With no advertising and marketing costs, the administration of the download delivery was probably their biggest cost.
What price did you choose? The results
Monday, October 22, 2007 | 2 comments |
Very impressive stuff alright – I wonder if the digiboxes will be received as painlessly?
[...] Nialler9 references the results of the What Price Did You Choose survey, which was fundamentally flawed if it depended on volunteers to mention how much they paid. Some reports are confirming my assumptions that a large portion of mildly interested people like me who idly downloaded the album for free would not be as inclined to actively partake in a survey to label themselves as cheapskates. [...]